Who We Are.


Whether its in our backyard drinking a beer, hiking through a state park, or lounging on a boat we have a passion for the outdoors. 

Drawing inspiration from the great lakes that surround our beautiful state to the small in-land lakes that pocket the mitten. Freshwater is everywhere we explore.

We wanted to design something for the people that enjoyed the outdoors as much as we do.

So we formed Freshwater Apparel, a company dedicated to making stylish T-shirts and other casual clothing items made in the US and printed right here in Lansing, Michigan.

Our shirts are made from soft, comfortable fabrics that can be worn to work, the beach, the bars, and anywhere you decide to adventure.